The classic is officially coming back.
The “True Blue” Air Jordan III is reportedly set to return in 2026, bringing one of the most beloved OG colorways in the Jordan lineup back to retail shelves. This marks another chapter in the silhouette’s long history of retro releases, with Jordan Brand leaning into the model’s heritage-driven appeal.
First introduced in 1988 and later cemented through its 2001 and 2011 retros, the “True Blue” III has always been a staple for fans of clean, heritage-heavy Jordan styling. The 2026 version is expected to stay true to its roots, featuring the iconic white leather upper, elephant print overlays, True Blue accents, and Nike Air branding on the heel.
Early reports also confirm a $230 USD retail price, aligning with recent OG Jordan retro pricing as the brand continues standardizing pricing across flagship releases.
While official images have yet to surface, anticipation is already building for what is expected to be a full family-size run and a wide retail drop through Nike SNKRS and select retailers.
For longtime collectors, this isn’t just another retro — it’s a reminder of why the Jordan 3 remains one of the most respected silhouettes in sneaker history.
The “True Blue” Air Jordan III is slated to make its latest return July 18 at nike.com and select retail establishments.
Air Jordan III Retro
White/ True Blue/Varsity Red
IF4396-102
$230
18 July 2026
A potential visual representation of the “True Blue” Air Jordan III via zsneakerheadz and Sneaker Files
